COMMERCIAL ART COURSES
Commercial Art is historically a subsector of creative services, referring to art created for commercial purposes, primarily advertising. The term has become increasingly anachronistic in favor of more contemporary terms such as graphic design and advertising art.
Commercial art traditionally includes designing books, advertisements, signs, posters, and other displays to promote sale or acceptance of products, services, or ideas.
Software will be learn:
- Adobe Photoshop (Level 1&2)
- Adobe Illustrator
- Adobe Indesign
What Does a Graphic Designer Do?
A graphic designer visually portrays a company's profile. They are able to take an idea, thought, or situation and have it speak volumes through their creative designs. The product produced by graphic designers for companies is often times the first representation a person sees for that company. It can be the one reason a person's interest is piqued and wants to know more, or to do business with that company. A graphic designer visually communicates through artwork and some typography. Their work can be seen just about anywhere such as brochures, business cards, logos, websites, productions, to name a few. They creatively solve problems by offering a business a better solution for their company's needs.
Oftentimes, the people that become graphic designers are those people with a discerning eye. Production artists, assistant designers, assistant art directors, production coordinators, and computer artists are usually all career options for graphic designers. The spectrum of available jobs for graphic designers includes a large array of different positions in print or television production. They are typically hired by advertising agencies, publishing houses, television studios, corporate communications departments, and design studios. Many do find it very profitable to also work on their own as a consultant to corporations, or web development companies. Another position that is some times held by a graphic designer is a web designer.
What is the Entry Requirements?
There are no set qualifications for becoming a graphic designer. You would usually be employed on the strength of your skills rather than your qualifications.
Skills and Interests
You would need:
- creativity and imagination
- skill in using computer design packages
- drawing ability
- knowledge of printing techniques and photography
- the ability to manage your time, meet deadlines and work within a budget
- excellent communication skills
- good spelling and grammar
- normal colour vision and good spatial awarenes
Opportunities
Most graphic designers work for agencies that specialise in advertising or corporate communication, or for in-house design teams in large organisations like retailers, local authorities or banks. Other employers include multimedia companies, charities and educational establishments. Many graphic designers become self-employed, working alone or in partnership. |